We all want to grow our audience. One way to do that is to bring people to your website, let them click the play button (you do have a play button right) and get them hooked by your awesome content. This sounds great. Now lets go back to that first step of bringing people to your website. SEO stands for Search Engine Optimization and today Marcus Couch walks us through some strategies that will get you more traffic without “tricking” the search engines.

Marcus Couch was one of the original music podcasters and has been recognized as one of the top experts in regards to earning money with your podcast by getting more traffic. Back in the days of Podshow (now Mevio), Marcus was in a contest with Adam Curry, Cali Lewis, Gillian Smith, Dawn and Drew, and he beat them with a considerable margin. Yes he even beat the top rated podcast at the time. He did this through SEO. He later became the of Entrepreneur.com

Marcus's is a co-host at WordPress Plugin A to Z had a very successful run with his Hard Rock podcast The Scene Zine and is about to launch a new video podcast about WordPress Plugins call The Daily Plugin.

Marcus explains how he grew his audience, and more importantly his influence by “getting in the trenches” with his target audience, networking with them, helping them, and becoming a resource for his community. He explains how Google looks at how long your audience stays on your page. This is one of the reasons you want to have good show notes, but more importantly why you want a player so people can click and listen (thus keeping them on your page).

Always have a goal when writing a blog post, and realize that trying to “trick” the search engines takes just as much time as doing it correctly. With this in mind, why not do things correctly and avoid the potential of being blocked by Google.

For more information, or to work with Marcus go to www.marcuscouch.com

Favorite Sites and Tools

Builder Theme


Search Engine Land

Marketing Land

Social Media Examiner

Here are some topics covered:
What SEO Plugin should you use?
What about permalinks?
Having a long term plan for your podcast
Positioning yourself as an expert.

Mentioned in this Podcast

Daily Source Code Podcast

Best of the Worst Podcast

One last thing about this podcast, it was slated to come out a few weeks ago (so the good news is my wife DID get the job).


Daily Podcast Tips

Daily Podcast Tips! Put Your Inbox to Work

About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.
9 comments on “Get More Traffic to Your Podcast with SEO Expert Marcus Couch
  1. Billy Delaney says:

    This has been the most insightful, clear and present interview of what podcasting can be, should be and all I will aim to be.
    Dave, you have my ear. I can’t see a way forward without what you put out here.
    Marcus clearly delivered a broad stroke of how to build a successful podcast on the ‘so called’ back end.
    Thanks, I am so very impressed with all that I have learned and heard to date.
    Beginning to buy my stuff, one piece at a time, because that is all I can do right now.

  2. Ileane says:

    Hi Dave, I’m a huge fan of WP Plugins A-Z so I was thrilled to hear your interview with Marcus. His story was really inspiring and I’ll be sure to share it with my social networks.

    Question – in the beginning of this episode you mentioned some statistics from Libsyn – do you have a link to that report or somewhere I can get more information.


  3. Thanks to Mr. Marcus for your above suggestion. Your above article is really influential for our SEO service.You suggest us to regular communicate with our clients with the help of different communicative ways .If we provide our customer according to their demand they will very much pleased with us and have a positive impression about our SEO company. Really It’s a great sign for our SEO company.We will really try to follow your above suggestion.

  4. I am really agree with Marcus. Because as a seo specialist It’s my duty to create more traffic in Google page .It’s help for increasing the page rank of our client’s websites . So it’s my job to follow all of your above strategies specially podcast. It’s a superior way for improve the traffic . Thanks Marcus for your above solutions.

  5. Kaylie@search engine optimization says:

    It’s great to know something about marcus,,,He’s been really brilliant and his suggestions for SEO company is really helpful..As I’m a SEO consultant I’ll try to remember these tips..It’s really important of continuous communication with the clients and fulfilling according to clients demand..thanks for sharing such a great article

  6. Neueseo says:

    glad for your interview with Marcus, Dave…. you are really growing, am still wrapping my heads around podcasting, I wanted to incorporate it in my blog but i don’t know the effect it will have in my seo as before now I used to outsource it to experts

  7. It shouldn’t hurt (i anything help) your SEO

  8. CJ Tuttle says:

    Great info! I think that SEO is the best form of marketing any site can have!

  9. Jay says:

    Great content! Additionally to web SEO, optimizing for listening app search engines can also drive substantial traffic to your show. (e.g. making sure that people find your podcast if they type in “WordPress” into Apple Podcasts)

    I found it hard to track search rankings for keyphrases inside listening apps and released a feature that makes that easier.


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