One of the reasons your show may not be growing is you are wasting your time down podcasting rabbit holes. I went down one recently, and I thought I would share the insights that I picked up along the way to help you spot a potential rabbit hole and how to avoid them so you can get back to making great content that you can confidently promote.
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My Podcast Rabbit Hole Experience
I love the Loom Video Tool. It does everything I need. Yet, with the lure of a “lifetime deal,” I started looking at Gumlet on App Sumo. After all I might be missing something, or my favorite from my father, the hoarder, “I might use it later.”
Fast forward $350 later, I was the owner of multiple Gumlet licenses. However, the onboarding process was a little rough, and while they have a ton of documentation, I was surprised that they didn't have the feature to post a video with a fixed width. Their answer was to adjust the code (after I figure out the proper ratio, etc). A few days later, I had seen enough and asked for a refund. App Sumo has a 60-day guarantee, and I got my refund. It's not that Gumlet was a bad product, but it wasn't a good fit for me.
Are You Kidding Me?
Later after talking with some folks in the Heartbeat networking group, I saw someone give a demo of Adilo. It looked really cool, and the name seemed to ring a bell. There was a reason for that; I already owned a license to Adilo. DOH.
But wait, there is more. In actually watching the training videos for Adilo, it came to my attention that they have a feature that makes it pretty easy to communicate asynchronously with people (which also you can do via comments in Loom in a somewhat hidden way). So I have been paying for Calrity Flow, which again has a bunch of features I don't use, but does offer this feature. So had I taken the time to understand the features, I could've avoided using Calrity Flow.
With this in mind, I give you six tips
The Squeeze vs. the Juice: Weighing the Worth of Podcasting Endeavors
- If it seems too good to be true, it most often is.
- Do you need the features that have caught your eye? Will you USE them?
- Be sure you've taken the time to know the equipment and resources you have.
- Watch out for people who promote products they haven't purchased.
- Recognize when you've made a bad purchase and ask for a refund.
- Look at the About page and see who (not what) you're working with (do they have a podcast?)
Mentioned In This Episode
Join the School of Podcasting Community
Sass Mantra (similar to App Sumo)
ProfitLift (Roadmap, Feedback Tool)
Take Control of Your Liberty Show
This is episode 889 of the School of Podcasting. Check out this episode for time-saving tips Episode 801,
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