Want to get better guests, want to grow your audience? Today's guest Joel Boggess has two words for you to get you going in the right direction.

New Media Expo Coupon

If you thinking of going to New Media Expo then use the coupon sop2015 to save 20% For more information go to o schoolofpodcasting.com/nmx

CBS Launches Play.it

CBS launched a website to promote all of their content that they are providing as a podcast. As main stream media starts to embrace podcasting, the more listeners will get comfortable consuming podcasts. That increases the chances of you being found.

Creative Commons Licensing

I tink that any exposure is good exposure. With this in mind, the only restriction I have is you can't sell my podcast or materials to other people. You can quote me, etc. (the “normal” stuff) but I go with a common sense kind of strategy. That works fine for me, if you are worried about people using your content you may want to investigate Creative Common Licensing. For more information go to https://creativecommons.org/licenses/

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Joel Boggess of Relaunch Show Interview

I was on the Relaunch Show a while and back and had the pleasure of meeting Joel and his wife, Pei. I also saw a post that Joel ahd put in a Facebook group showing some pretty impressive numbers. I asked him to come on the show, and he shared some great insights.

Approach people when they have something to promote (they will be in “promotion mode” and be looking to get the word out).

It may take more than one attempt to get our guest to say yes. (Joel asked someone every day for a full year to get to a “yes”).

Joel shares how he almost died at an early age, and this experience has given him the strength to overcome his obstacles

How do you get good guests? Joel's advice is ASK. You do need to be diligent.

How do you grow your audience? By producing consistent content on a consistent schedule.

Joel makes it super easy to promote your appearance on his show. Here is the email I got from his assistant.


Clarity + Confidence = Direction (Read more about this in his book).

Goal's word for the year is engagement.


Check out Joel's Book Finding Your Voice.

Check out his podcast at ReLaunchShow.com

Check out his community of Ninja Podcasters.


Mentioned in This Show

Jim Carrey Commencement Speech


Daily Podcast Tips

Daily Podcast Tips! Put Your Inbox to Work

About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.
3 comments on “Train Your Guests and Audience To Promote Your Show
  1. This is such a great episode with so much information. I am listening to it while doing other things but will be listening to it with pen and paper in hand to take notes. Thank you Dave and Joel for an amazing School of Podcasting Episode!

  2. Thank you so much for doing this show to support other podcasters!

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