Looking for some things to help grow your audience? Today we have a few ideas to make it easier for people to find and consume your content.

Check Your Volumes Levels

I listened to a bunch of podcasts in the car this week, and I was surprised by the very large difference in volumes levels and equalization. In some cases people are getting out of hand with the “adding bass to sound like the radio” tools. I would advised you to listen to a few other podcasts and then listen to yours and see how they stack up.

Because of my Podcast – I'm Going Global [5:00]

Tony from thestillman.com explains how his podcast is going global now that it is a podcast. He started it as a way for people who were visually impaired to consume the content and now his podcast is being heard all over the place. Tony was also said some very nice words about being reviewed on the Podcast Review Show.

In looking at my stats, the School of Podcasting is now heard in 175 countries with the US being first, and CHINA being second (followed by Canada and Australia and many others).

Last 5 in 5 [11:45]

Gary Leland from Garyleleand.com and Podertainment magazine.

Scott Sigler's The Rookie

No Agenda Show (media Assassinations)

Podcast Talent Coach (podcasting tips)

Today in iOs (all things iPhone/iPad)

The Podcast Report (podcasting news)

The Starter's Club

Help Your Audience Consume Your Content [17:30]

I wanted to share some promotion that I did to get folks into podcast consumption. We host a haunted house in our garage each Halloween, so I took advantage of a captive audience and gave the parents a card that had the details of my podcast on the front and some “how to listen” info on the back (images attached). Most folks were familiar with podcasts, but not real sure how to find them, so hopefully this will pull in a few more converts.

I also created a page on my site with a video showing additional info on how to listen (ran of out time to voice it over, so need to go back and do that):


Thanks for all the great tutoring on the shows, and best of luck with NMX.

Teach Your Listeners How to Subscribe
Big Fan,

Al Holtz
What's Up On Earth?

Providing Embed Codes to Guests Can Greatly Improve Your Downloads [22:55]

Jason Bryant produces On the Mat Podcast Network and interviewed some top guests. He has his Powerpress Plugin set to enable people to grab the embed link and put the player on their website (as they may not want to point their audience to YOUR website. In doing this his downloads went from three digits downloads to FIVE digit downloads. Let your guests and your audience freely promote your show and then make sure to mention your website in every episode.

If you are using the PowerPress WordPress plugin, go to the settings


If you want to display it on your post go get the code for your player and go to HTML Encoder and paste your code. Then copy the code it gives you and paste it into your post. It will now show the raw code like this:
<iframe src=”//html5-player.libsyn.com/embed/episode/id/3170305/height/50/width/640/theme/standard/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/” height=”50″ width=”640″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>

Making My Libsyn.com App Free [26:45]

In July I sold 2 apps. I made it free and in September I had 102 download it. Is having 100% more people listen to your show worth the extra $10 a month? To get your app (free to have it created) go to Libsyn.com and get the $20 a montsop_apph plan (it will be $30 a month once the app is launched). You can use the code sopfree to get a free month of hosting at the Libsyn.com

July app sales ($1.99): 2

September App Sales (free): 102

Mentioned on This Episode

Trapper Jack (Phillip Keller Now) www.blindfaithlive.com

New Media Show 

the Audacity to Podcast (Daniel J Lewis)

Seeing Audello Count Down timer Made Me Lost My Cool


Daily Podcast Tips

Daily Podcast Tips! Put Your Inbox to Work

About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.
5 comments on “What Did Making My Podcast App Free Do For Me? & Podcast Promotion Tips
  1. Al Holtz says:

    Dave–thanks so much for the mentions in the show and in the notes above. I hope others can take advantage of the info. Very interesting data on your app going from $2 to free. While $2 is not much, clearly people love to get things for free, and if the bump in listeners is sustained, it’s well worth the 70 cents per month you’re giving up! And I don’t know if I’m using the embed feature or not, but am checking my posts tonight.

    Keep up the great work.

  2. Hi Dave, Is your app in the Google Play store as well? Can’t seem to find it under School of Podcasting or Podcasting Tips.

  3. Alan K says:


    Excellent show. Thank you. Unfortunately, the PowerPress ” pixel out Audio Player” does not work for the embed as PP states, “Embed option works with the MediaElement.js Media Player for audio and video, Flow Player Classic for audio and HTML5 Video player for video.”

    Maybe it is worth switching to these other players, but the tradeoff is losing the aesthetics of the pixel out Audio player.


    Alan E. Kurschner

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