There are times when we need to be able to answer hard questions about our show. Today we talk about some new posts from Apple, and in addition to ABT, we look at why you keep talking yourself out of starting your podcast.

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Apple Shares Another Update on Ratings and Reviews

We now have two different posts directly from Apple. BOTH OF THEM make sure to EXPLICITLY state how ratings and reviews do NOTHING for your show except provide social proof. Here are the links

Apple post on Search

Apple posts on Charts

The Hard Questions That Lead to Great Content

School of PodcastingI was reading the book The Narrative Gym: Introducing the ABT Framework For Messaging and Communication and it uses this “framework” to help boost communication.

____ AND ____ BUT ____ THEREFORE ____. And here’s a sample ABT I’m going to provide you with. We’ll work on it as we “build” it, meaning as we improve its narrative shape and strength. ?There are 50 acres of woods next to my house AND it’s a beautiful property, BUT a developer is going to turn it into a housing development, THEREFORE

It reminded me of the Story Matrix outline in the book Out on the Wire: The Storytelling Secrets of the New Masters of Radio and that's when I noticed that both of these tools to help you create great content have a form of the question Why should we care? The NPR Story Matrix states, “And the reason it matters deeply to everyone I’m trying to reach with this story is….?

I was thinking we might want to add this question to the list I heard Jack from the Darknet Diaries share on episode 758.

Did you listen to all of the episode?
If Not har far did you listen?
Why did you stop?
What is your main takeaway?
How likely are you to tell someone about the show?
Why should people care about your content?

MENTIONED IN THIS EPISODE

Apple post on Search

Apple posts on Charts

The Narrative Gym: Introducing the ABT Framework For Messaging and Communication

Out on the Wire: The Storytelling Secrets of the New Masters of Radio

Audible

Samson Q2U

Episode 758

School of Podcasting

About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.

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