Todd Cochran wrote the very first book on podcasting is the head of Raw Voice (the company behind the podcasting community.) As Todd announced the slate of podcasts for the Podcast Awards, he also shared some great stats as the analyzed all the nominees. Here are some things to consider:

1. If you want to interact with your audience you need to have all channels of communication open. This includes email, comments, voicemail, and audio comments.

2. If you are podcast at a schedule that is less than weekly, you're audience is going to grow slower than those who are podcasting weekly. If you podcast more than once a week you will grow even faster.

3. Publishers that provide audio, video, and blog grow even faster.

4. You need to have a way for people to consume your content via iPads and other iOs devices.

5. Blog Talk Radio provides horrible audio.

How Do These Podcast Mistakes Happen?

Many times we add one more thing to our website, then one more thing, and finally one more thing. Eventually we end up with what I call “Front Page Creep” where you forget what your TRUE mission of your website is (iTunes subscribers, email list growth, downloads, etc) you need to pick ONE and focus on that action.  However, we get impressed with the latest great tech toys and we end up with clutter one the website.

Some people are confused that youtube and soundcloud are podcasting solutions. They are not (see video)

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My article is about what podcasting equipment I recommend. It's based on some of the material I have on this website.

For more information go to


Stitcher Now Has a Desktop Version

Stitcher now has a desktop version that you can log into. This allows you to listen on your smart phone, your iPad, and now your desktop. For me, I was able to add podcasts to listen to on my Wife's iPad, then listen on my Android phone in the car, and get into work and listen on my computer and pick up right where I left off. This is pretty cool.

Stitcher also has a tool now that allows you to put a player on your website.

Looking at my Stitcher stats 12-15% of my audience is now coming from Stitcher. You can sign up at

If you're new to Stitcher, use the activation code davej and be entered into a drawing for $100

Podcast Awards Voting Recommendations

Smart Passive Income
Livelihood Show
The Ramen Noondle
The Audacity to Podcast
The Once Podcast
The Other Side of Live
Jillian Michaels Podcast
No Agenda Show
Who Dey Weekly
Amateur Traveler Podcast
WDW Radio

Vote at

Are you discovering podcasts at the Podcast Awards?

Mentioned On This Podcast

Podcast Generator is Not a good Solution

Daily Podcast Tips

Daily Podcast Tips! Put Your Inbox to Work

About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.
4 comments on “Podcasting Statistics From Todd Cochran – Stitchers News
  1. Ileane says:

    Hi Dave. This is one of my favorite episodes so far! It is incredible to hear those statistics (along with your commentary) and how much mis-information is out there about podcasting. Clearly some people are in so much of a rush to jump on the podcasting band-wagon that they didn’t even take the time to read the qualifications for the awards. Or — they had no idea how seriously these awards are taken and they thought no one was going to check.

    I went and sat in a corner when I heard all of the requirements and I will just have to bite my tongue (so to speak) until next year when I my podcasting blog up and running. I got my account with Libsyn so that was half of the battle right there. I know that I need another blog because my current blog is so popular and I have so many guest authors that it wouldn’t be fair to put the podcast there just for the sake of qualifying for the award.

    For some strange reason I can NOT get Todd’s video to play and I tried on several different computers. By any chance do you know which podcast he included that with. I’ll get it from iTunes and see if I can watch it over there.

    I’m so glad that I follow your show and get good information from you and others like Daniel J. Lewis, Ray Ortega and Cliff Ravenscraft. Thank you!!

  2. judi says:

    Dave, you mentioned in this podcast about talking on the same topics as other podcasters. Thank you for continuing on to cover those topics because I don’t listen to Audacity to Podcast. His voice and humor annoys me. Although I am sure he is very intelligent on his niche, I choose not to subscribe.
    You have a different style and take on things which is very vocally “animated” and this keeps it interesting. However, Ray O goes over too many intricate details and loses my attention.
    So I wanted to say that I appreciate that you tell us just what we need to know without going over our heads.

  3. Dave Jackson says:

    Thank you, thank you, thank you. This will be a future podcast episode. I thought about this. Back in the day there was Kronkite, Rather, Koppel, etc. We often choose our news providers by their delivery. It’s the same news on ABC, NBC, and CBS, Fox (all with their slant), but its pretty much the same news. This is where delivery, style, focus (something I struggle with), etc that can keep or lose people. Thank you, thank you thank you. I DEEPLY Appreciate it. -Dave

  4. Thanks for the shout-out about “Livelihood: :creating what’s next on your personal career path”. Dave Jackson was our founding producer and podcasting coach, and he’s the best in the business!

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